![]() ![]() Imagine that you run a product like HotJar - a suite of tools for UX people that has live session recordings, heatmaps, in-app surveys, and off-site surveys. Not amazing, but not bad either considering we were getting 30 new trials a day, and they weren’t all qualified.Ĭonversely, the bigger and more complex your product is, the harder it’s going to be to identify the minimum set of critical value moments for your product. That worked pretty well as we increased our trial to paid CR from 1% to 3%. We used that knowledge to build automated upgrade emails triggered at that moment. We also knew that an activated user is someone who has used at least 7 of their 10 free credits. ![]() We did our best efforts to get people to use their search credits. This guided our in-app and email onboarding. In the HeadReach case, the value was in the data that we provided, so the first value moment in the product was when a user finds valid lead information.
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